From: "Saved by Windows Internet Explorer 7" Subject: Placebolotherapy -- Woodhead 336 (7653): 1087 -- BMJ Date: Fri, 16 May 2008 07:58:32 +0100 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C8B72A.A28EB4F0" X-MimeOLE: Produced By Microsoft MimeOLE V6.0.6000.16545 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C8B72A.A28EB4F0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.bmj.com/cgi/content/full/336/7653/1087-b
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BMJ 2008;336:1087 (17 May),=20 doi:10.1136/bmj.39577.534688.3A
I am thinking of setting myself up as a placebolotherapist.1=
SUP>=20
Placebolotherapy=97the standard by which all other treatments =
are=20
measured. At least as effective as all types of psychotherapy =
and all=20
"alternative" healthcare treatments. Treats physical health=20
conditions and mental health problems (especially mood =
disorders).=20
Evidence based. No spurious claims or pseudoscientific =
explanations.=20
No reliance on ill defined terms such as "energy," "auras," =
"crystal=20
power," or "spirituality."
Placebolotherapy is not a replacement for any proven treatment, =
it=20
is an enormously helpful adjunct.
Placebolotherapists spend an hour with the "patient" in a =
pleasant=20
room, giving them their full and undivided attention. They =
explain=20
that what they are doing is backed up by rigorous scientific=20
evidence, is extremely effective, and that the patient will=20
feel better afterwards.
That=92s it. Cost =A350 a session. Research into placebo =
shows that=20
the more value the patient puts on it, the more effective it =
is (a=20
placebo injection is more effective than a placebo pill), so =
an=20
expensive session will be more effective than a cheap =
one.=20
Or should I set myself up as a homoeopath?
Nick J Woodhead, Mental Health Act coordination=20
manager 1 Bridgwater, Somerset TA6 4RN nick.woodhead{at}sompar.nhs.uk
Competing interests: NJW often uses hot =
lemon cold=20
cures.
References
Related Article
BMJ 2008 336: 1020.
What can you learn from this BMJ paper? Read Leanne Tite's = Paper+
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